Georgia plans to prove scientifically the status of the cradle of wine

Director of the National Wine Agency: We are confident that Georgia 's a wine country, but it must be proved scientifically.

The government intends to implement a new project to  scientifically prove that Georgia is  the cradle of wine.

Director  of the National Wine Agency Levan Davitashvili told Commersant.

He says  that the project is scientific in nature and aims to scientifically  determine the origin of Georgian vine and its identification in order a dispute about Georgia as the motherland of wine to be argumentative, and relevant scientific evidence "should be put on the table". 

In his words, the industry 's leading scientists (geneticists, DNA - researchers, archaeologists) from Germany, France and other countries will participate in the program.

"We have fragmented entries. However, they are  not recognized by leading scientists and the work should be carried out. We are convinced that we are a wine country, but it must be proved scientifically", Mr Davitashvli notes .

As for the popularization of Georgian wine, Director of the National Wine Agency adds that the marketing plan has been developed.

In his words, the Georgian side should  make marketing of the Georgian wine as a single brand because it is difficult to separate advertising of Mukuzani and Khvanchkara when in general, there is a problem of Georgian wine’s awareness. According to Margvelashvili, the marketing campaign will be conducted in two directions – in the former Soviet Union where Georgian wines will be re-branded, and the second – in a world where Georgia is unknown, and here the challenge is greater. Davitashvili names the United States, China and the whole of South – East Asia the target markets in the second direction.