International brand hotels complain about the lack of activities in the New Year
Brand hotels interviewed by "Commersant" in Batumi complain about the lack of entertainment events in the city for New Year. "Sheraton" representative talks about the lack of tourists and explains this fact by the absence of some kind of entertainment evens in the city in the New Year.
"Sheraton" sales and marketing director in Georgia and Azerbaijan says that maximum 10 rooms are booked in the 200 - room hotel in the New Year period. Nino Guledani notes that the year before last Batumi hosted the star singer Enrique Iglesias and therefore, Batumi was interesting for neighboring countries. In her words, the hotel offers a pleasant evening and fun for visitors, but only the hotel offer is not enough for the full comfort.
In contrast to "Sheraton", 70% of rooms are booked in the New Year in another premium class Batumi hotel "Radisson". According to the hotel 's marketing department, mostly Russian, Georgian and Turkish tourists choose Batumi to meet the New Year. "Radisson" representative also considers a lack of New Year's events in the city a disadvantage, but hopes that tourists will be pleased with the program offered by the hotel.
Adapted from Commersant