Sochi-2014 gets slogan
The organization committee of the Olympic Games 2014 in Sochi published the official slogan of the competition. The president of the org-committee Dmitry Chernyshko stated the competition motto is «Hot. Cool. Yours.»
According to him, «it is a bright creative slogan which enables to show the variety and the character of Russia in three words,» ITAR-TASS reports. The first word emphasizes the tension of sporting passions and the place of the Games’ holding. The second word symbolizes the season and Russia’s image in other countries. The third word means the involvement of fans into the event.